Voxly
AI powered
platform that
turn your text &
voice into
professional
videos.
Client
Voxly
Industry
Synthetic Media
Headquarter
London, UK
Company Size
10-20
The client
Voxly is an early-stage AI startup with a big vision: to make high-quality video creation as simple as writing text. The platform allows users to input a script or voice prompt and instantly generate a polished video.
What the client needed
The Voxly team had built the technical foundation but needed help crafting the product experience. They wanted to launch with confidence, reduce onboarding friction, and ensure their early adopters understood the platform’s capabilities quickly.
From avatar customization to script editing and previewing, every detail needed to be rethought from a user-first perspective — while also establishing a scalable design language for the product’s evolution.
Strategy & discovery
We kicked off the project with a deep dive into Voxly’s early prototypes, market competitors, and user goals. Through discovery workshops, and use case mapping, we identified key friction points that could impact adoption — including unclear editing steps, overwhelming avatar options, and limited visual structure.
We then defined a streamlined user journey built to support the product’s beta phase — balancing powerful functionality with the clarity needed to onboard and convert early users.
Reimagining the core experience
We restructured the platform around a simple, linear flow: Write → Customize → Preview → Publish. This model removed ambiguity and gave users a sense of momentum.
Our redesign simplified key actions like avatar selection, scene editing, and voiceover control — making each step intuitive without limiting creative flexibility. Whether the user was creating training content, explainer videos, or a pitch, the platform offered them just enough structure to stay focused.
Visual design that scales
As an early-stage product heading into beta, Voxly needed a design system that could evolve with its roadmap. We created a flexible, modular UI kit — from avatar grids and media editors to script panels and timeline views — with scalability in mind.
Visually, we paired bold typography with a warm, expressive palette that could feel at home across education, business, and content creation use cases.
“Voxly is still in its early days, but Grand made it feel real. They helped us turn our raw prototype into a focused, intuitive product experience we can confidently take into beta. The platform finally reflects the power of what we’re building — and we’re excited to launch it with this foundation.”
Chris Jordan
Founder, Voxly
Chris Jordan – Founder, Voxly
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